The marketing accountability imperative driving superior returns on marketing investments

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Language: English Publication details: San Francisco Jossey-Bass 2009Description: xiv, 450pISBN:

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Lending Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Barcode
Lending Books	Main Library Reference Section (3rd FLOOR)	Main Library Reference Section (3rd FLOOR)	Reference Collection	658.8 D85 (Browse shelf(Opens below))	Available	563375
Lending Books	Main Library Lending Section (5th FLOOR)	Main Library Lending Section (5th FLOOR)	Lending Collection	658.8 D85 (Browse shelf(Opens below))	Available	563377
Reference Books	Main Library Reference Section (3rd FLOOR)	Main Library Reference Section (3rd FLOOR)	Reference Collection	658.8 D85 (Browse shelf(Opens below))	Available	563376

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Previous	658.8 D68 Strategic marketing planning and control	658.8 D68 Strategic marketing planning and control	658.8 D85 The marketing accountability imperative driving superior returns on marketing investments	658.8 D85 The marketing accountability imperative driving superior returns on marketing investments	658.8 E16 The art of cause marketing how to use advertising to change personal behavior and public policy	658.8 E44 Introducation to modern narketing an aplied approach	658.8 E53 Marketing classics a selection of influential articles	Next

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