Consumer behavior implications for marketing strategy
Language: English Publication details: Chicago Irwin 1980Edition: 6th edDescription: xix, 649pISBN:- 9780256139723
- 658.8342 H18
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Reference Books | FGS Library Reference Section (3rd FLOOR) | FGS Library Reference Section (3rd FLOOR) | Reference Collection | 658.8342 H18 (Browse shelf(Opens below)) | Available | 537932 |
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658.83 W16 Marketing research measures of marketing constructs | 658.83 W16 Marketing research measures of marketing constructs | 658.83 W16 Marketing research measures of marketing constructs | 658.8342 H18 Consumer behavior implications for marketing strategy | 658.835 C61 Strategic marketing cases and applications | 658.85 F87 ABC's of relationship selling | 658.85 F87 Fundamentals of selling customers for life |
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