Strategic marketing (Record no. 80255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001691a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750652360 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter number | D68 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John |
| 9 (RLIN) | 40000 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drummond, Graeme |
| 9 (RLIN) | 39999 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Remainder of title | planning and control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | xiv, 304p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 1 |
| modifier name | Admin Admin |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section (5th FLOOR) | 20/10/2005 | 531099 | 658.8 D68 | 531099 | 18/07/2022 | 18/07/2022 | Lending Books | |||||
| Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 20/10/2005 | 531098 | 658.8 D68 | 531098 | 18/07/2022 | 18/07/2022 | Reference Books | |||||
| Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 20/10/2005 | 531100 | 658.8 D68 | 531100 | 18/07/2022 | 18/07/2022 | Reference Books |