Marketing management (Record no. 49965)
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000 -LEADER | |
---|---|
fixed length control field | 00422nam a22001691a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332557185 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter number | K57 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
9 (RLIN) | 25653 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
9 (RLIN) | 50408 |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 15th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | India |
Name of publisher, distributor, etc. | Pearson India Education |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent (Pages) | xxvi, 756p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING MANAGEMENT |
9 (RLIN) | 4445 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
creator borrowernumber | 1 |
creator name | Admin Admin |
modifier borrowernumber | 1 |
modifier name | Admin Admin |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 30/12/2019 | 590784 | 3 | 658.8 K57 | 590784 | 20/08/2024 | 14/08/2024 | 18/07/2022 | Reference Books |