Market segmentation (Record no. 49819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a22001571a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333637234 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter number | M12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 43283 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunbar, Ian |
| 9 (RLIN) | 50202 |
| 245 ## - TITLE STATEMENT | |
| Title | Market segmentation |
| Remainder of title | a step-by-step approach to creating profitable market segments |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Houndmills |
| Name of publisher, distributor, etc. | Macmillan Press |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | xvii, 271p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 4445 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 1 |
| modifier name | Admin Admin |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section (5th FLOOR) | 10/03/2003 | 460834 | 658.8 M12 | 460834 | 18/07/2022 | 18/07/2022 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section (5th FLOOR) | 20/04/2011 | 461804 | 658.8 M12 | 461804 | 18/07/2022 | 18/07/2022 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section (5th FLOOR) | 10/03/2003 | 467691 | 658.8 M12 | 467691 | 18/07/2022 | 18/07/2022 | Lending Books | |||||
| Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 10/03/2003 | 460296 | 658.8 M12 | 460296 | 18/07/2022 | 18/07/2022 | Reference Books | |||||
| Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 04/08/2003 | 460297 | 658.8 M12 | 460297 | 18/07/2022 | 18/07/2022 | Reference Books | |||||
| Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 10/03/2003 | 467692 | 658.8 M12 | 467692 | 18/07/2022 | 18/07/2022 | Reference Books |