Key determinants of perceived brand globalness: a comparative study between tea and airline industry in Sri Lanka (Record no. 173011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22001931a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | W34 |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Wijayarathne, S. T |
| 9 (RLIN) | 117682 |
| 245 ## - TITLE STATEMENT | |
| Title | Key determinants of perceived brand globalness: a comparative study between tea and airline industry in Sri Lanka |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 70p. |
| 502 ## - DISSERTATION NOTE | |
| Degree type | |
| Name of granting institution | University of Colombo |
| Miscellaneous information | MBA-132 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND |
| 9 (RLIN) | 7991 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND GLOBALNESS |
| 9 (RLIN) | 117683 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MARKETING |
| 9 (RLIN) | 11324 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER ETHNOCENTRISM |
| 9 (RLIN) | 117684 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GLOBAL BANDS |
| 9 (RLIN) | 117685 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PERCEIVED PRICE DIFFERENCE |
| 9 (RLIN) | 117686 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 1 |
| b | Admin Admin |
| c | 1 |
| d | Admin Admin |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 588433 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Postgraduate Thesis Collection | Main Library | Main Library | Ceylon Room (4th FLOOR) | 12/12/2018 | 658.827 W34 | 588433 | 10/10/2022 | 10/10/2022 | Thesis |