Principles of marketing (Record no. 101521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a22002411a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LK-CoUC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220921b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter number | P63 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 25653 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | et al. |
| 9 (RLIN) | 2788 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Remainder of title | a South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | South Asia |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | xix, 514, [76]p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | GLOBAL MARKETING |
| 9 (RLIN) | 28309 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNATIONAL MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 115602 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 9 (RLIN) | 2824 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRINCIPLE OF MARKETING |
| 9 (RLIN) | 115603 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 68 |
| modifier name | R.P.A.P. Rajapaksha |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 20/12/2021 | 592067 | 658.8 P63 | 592067 | 18/07/2022 | 18/07/2022 | Reference Books |