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The art of cause marketing how to use advertising to change personal behavior and public policy

Earle, Richard

The art of cause marketing how to use advertising to change personal behavior and public policy - Illinois NTC Business Books 2000 - xii, 322p.

ISBN: 9780658001222

Subjects--Topical Terms:
MANAGEMENT
MARKETING

Dewey Class. No.: 658.8 / E16

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