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Markting management analysis, planning, implementation, and control

Kotler, Philip

Markting management analysis, planning, implementation, and control - 9th ed. - Inc. New Jersey Prentice-Hall 1997 - xxxvii, 789, [35]p.

ISBN: 9788120311787

Subjects--Topical Terms:
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / K57

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