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Marketing nonprofit programs and services proven and practical strategies to get more customers, members, and donors

Herron, Douglas B.

Marketing nonprofit programs and services proven and practical strategies to get more customers, members, and donors - San Francisco Jossey-Bass 1997 - xviiii, 282p.

ISBN: 9780787903268

Subjects--Topical Terms:
MARKETING- NONPROFIT ORGANIZATIONS

Dewey Class. No.: 658.8 / H26

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