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Market segmentation a step-by-step approach to creating profitable market segments

McDonald, Malcolm

Market segmentation a step-by-step approach to creating profitable market segments - Houndmills Macmillan Press 1995 - xvii, 271p.

ISBN: 9780333637234

Subjects--Topical Terms:
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / M12

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