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Global marketing foreign entry, local marketing, and global management

Johansson, Johny K.

Global marketing foreign entry, local marketing, and global management - Boston Irwin McGraw-Hill 1997 - xx, 716p.

ISBN: 9780256160512

Subjects--Topical Terms:
INTERNATIONAL
MANAGEMENT
MARKETING

Dewey Class. No.: 658.848 / J53

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